Sally Holloway

What draws me to non-fiction writing is simply a love of learning, of finding out about new ideas, new worlds, new people. I am always on the look-out for authors who can write with authority, wit and originality in the fields of ‘Big Ideas’, popular psychology, contemporary issues, economics and business (though not ‘how to’ books). I also like writers who can explain complex ideas entertainingly or who are able to transport me into a different world, in areas as diverse as popular science, history, biography, literature, nature writing, travel, sport. I would love to find more writers of narrative non-fiction who have a unique story to tell. And as a former editor, I particularly enjoy working with writers to help transform a great idea into a great book.

I am a Trustee of the Jane Grigson Trust and the founder and administrator of the Jane Grigson Trust Award for first-time writers on food and drink.


Check out what our agents are looking for right now in this Twitter thread.

And watch this Zoom chat with Sally to find out more about her ways of working, her list, and the types of books she’s passionate about: